Steve Jobs (via http://speirs.org/blog/2012/1/27/something-very-special-and-very-historically-different.html )Right now, if you buy a computer system and you want to solve one of your problems, we immediately throw a big problem right in the middle of you and your problem which is learning how to use the computer. A substantial problem to overcome. Once you overcome that, it’s a phenomenal tool. But there is a barrier of having to overcome that problem.
What we’re trying to do … is to remove that barrier so that someone can buy a computer system who knows nothing about it and directly attack their problem without learning how to program their computer.